Online Store Setup Costs
Online stores are much easier and less expensive to establish than traditional bricks-and-mortar alternatives.
No long-term leases, fit-out costs or signage.
The lower cost of entry has made them attractive for start-up businesses or existing businesses looking to expand online. Australia has seen huge growth in the online sales sector as people have become comfortable with the technology and mobile/tablet use has skyrocketed.
We work with many companies – small and large, and try to be upfront about the real-world setup and ongoing costs of e-commerce websites.
| Requirements | Costs Involved |
|---|---|
| E-Commerce Website Development | Basic E-commerce sites with limited no. of products: $2,475 inc GST Standard E-commerce sites, fully featured: $3,300 inc GST Custom built websites: Please contact us for a quote |
| Domain Name | .com.au – $34.95/2yrs .com – $19.95/yr |
| Business Web Hosting | Includes hosting of your website, shopping cart, database and email accounts: $359.40/yr Business Web Hosting (VPS – virtual private server, 7 days of off-site backups, fully managed/monitored) $239.40/yr Entry Shared Hosting |
| Payment Gateways | Stripe 2.6% + 30c transactions No ongoing monthly fees Accept credit cards directly on your website Paypal Hosted Payments Paypal Payment Gateway |
| SSL Certificate | Required for all payment gateways and recommended for all websites. Shared SSL – included with all Business VPS hosting plans for free OR GeoTrust Quick SSL Premium: $199/yr |
To compete with existing businesses, a business and marketing plan should be developed prior to commencing a new online business. Brand new websites can take time to start ranking on Google and penetrate an existing market. We work with you and offer advice on different marketing strategies – from social media and pay-per-click advertising through to traditional print and media.
It is essential to make customers aware of your online store and this does not magically happen just because you have a website.
To be successful in your online venture:
- Research your industry
- Know your competitors
- Do the maths – work out your price points, profit margins, shipping fees, ongoing costs
- Have a start-up strategy to build your sales
- Develop a longer term growth strategy
We can connect you with specialist small business marketing professionals, search engine optimisation gurus and offer a range of internal services managing Google AdWords marketing, social media pages and marketing, brochures, flyers, cards, posters, vehicle signage and video production services.
Please contact us today for further information.